Ahead of World AIDS Day 2019, the (RED) Shopathon returns to Amazon, offering more than 150 products that raise money to fight AIDS with every purchase. The first-ever shoppable (RED) show will stream on Amazon Live (Amazon.com/live) on November 18.
On November 18, (RED)’s first-ever fully shoppable show will stream 6-7 pm ET on Amazon.com/live, offering shoppers the chance to fill their carts with gifts that give back and help save lives. Hosted by comedian, author and (RED) ambassador, Phoebe Robinson, the one-hour show will feature a ton of (RED) products and surprise celebrity cameos.
For the third year, (RED) is teaming up with Amazon to provide customers a single destination – Amazon.com/RED – to shop a huge array of products that give back, spanning tech, fashion, health & fitness, home & kitchen and travel. Additionally, customers interested in supporting (RED)’s fight by making a donation can do so on any Echo device by simply asking, “Alexa, donate to (RED).”
New for 2019 are items from a range of partners, including:
- Apple has a wide range of (PRODUCT)RED devices and accessories available this holiday season, including the new iPhone 11 PRODUCT (RED) which features a powerful dual-camera system. Since partnering with (RED) in 2006, Apple has donated more than $200 million to the Global Fund, serving as the organization’s largest corporate donor. A portion of proceeds from these products, available at amazon.com/RED and at Apple.com/RED, will go directly to Global Fund HIV/AIDS grants.
- Select items from Rachael Ray’s cookware and kitchen range.
- A new collection of four Atelier Paulin gold-filled bracelets.
- Piaggio Fast Forward’s new (gita)RED robot – a hands-free carrier built to follow people on the go while transporting up to 40 pounds.
- mophie is also offering a new (MOPHIE)RED Juice Pack Access accessory, which will be available in early December.
- VIZIO’s all new (VIZIO)RED M-Series 50″ TV.
- A Closca Loop Helmet and an app-connected water bottle
- Stylish choices for dog lovers with the (UBUNTU LIFE)RED LOVE Collar.
- Vilebrequin’s new (RED) Beach Bag and T-Shirt
- A (RED) Crystal Chain Sandal and Lucien Lace-Up sneaker from Stella Luna
- PJs and Sleepwear from Alexander Del Rossa
In addition to the all the great products on Amazon.com/red, every purchase of the new (DANNON)RED Fruit on the Bottom Strawberry yogurt cup on Amazon Fresh will see donate 20 cents to fight AIDS, up to $100,000.
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Partners include: AirAsia, Alessi, Amazon, Andaz, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Calm, Claro, Dannon, Durex, eos, Fatboy USA, Girl Skateboards, Johnson & Johnson, MCM, Montblanc, Mophie, quip, Salesforce, SAP, Starbucks, Telcel, Vespa, Vilebrequin and Wanderlust.
To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services.
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